La Roue d'Or, LLC
Cycling Consulting and Promotion
Our Sponsors
Le Chalet, Glendale, AZ.
Our prefered restaurant in the valley with French / Swiss tasting like home. Excellent reviews on Yelp and other forums.
> Want to refresh this summer?
has it all to cool down on hot days !
> For its car maintenance, La Roue d'Or trusts Midas Peoria because all their employees are certified mechanics and their customer services applies nationwide (perfect for frequent travelers like us)
Make sure to ask for Tony when you call.
> Need professional registration and result services beyond our coverage? Think
Trusted by the US Gran Prix of Cyclo-Cross!
Company info
La Roue d’Or, LLC, is a company licensed in Glendale, AZ (USA), and registered to USA Cycling. We are dedicated to assisting Arizona and Southwest bicycle race promoters to organize safe and successful events.
We also provide French/English translation services to worldwide promoters of international events.
Credentials
La Roue d'Or owners are USA Cycling (USAC) referees.
Its manager, Boris Decourt, has a long and extensive experience in cycling:
- started cycling competitions in France as a Junior;
- became referee in France in 1998, and provides promoters with computer registration/results and photo finish services since then;
- upgraded to the National Commissaire level in the USA, and obtained USAC certifications for track starter and secretary;
- has officiated dozen road, track and cyclo-cross events in France and in the USA, including USA criterium Nationals (Downers Grove, IL), USGP of cyclo-cross, and Collegiate track Nationals;
- supervised Purdue University Cycling Club, IN, between 2006 and 2009;
- promoted stage (see Results page), road race, individual time trial, and cyclo-cross (see Results page) events in 2007 and 2008.
Thanks to its LLC status, La Roue d’Or provides businesses with a unique opportunity to use cycling to advertise their brands (100% tax deductible as permitted by law). Having seen many events in which rules were not respected, which made participants upset, we want to use our excellent knowledge of USAC and UCI regulations, and our smile, to offer an enjoyable racing experience to riders and promoters interacting with us. Feel free to contact us to get more information about La Roue d’Or, LLC, or would like to contract our services.
Missions
As indicated by its French name meaning “the golden wheel”, which refers to the gold medal awarded to winners, La Roue d’Or, LLC, is committed to working with the Arizona Bicycle Racing Association, clubs and promoters to improve the number of USAC sanctioned events in Arizona, and to help reaching the highest quality possible in the organization of existing and newly created races. We also offer our services to promoters in the large Southwest area (California, Nevada, New Mexico and Utah). And, whenever possible, La Roue d’Or will demonstrate its high professionalism through the organization of its own events.
The fees we charge are as low as possible. The money we earn is not to make a living but to pay bills (internet, taxes, legal services...). The eventual profits will be mostly reinvested in new equipment to increase our service portfolio, so that promoters need not acquiring expensive material they used only a few times a year (cameras for photo finish, radios...). We are also open to sponsorship opportunities provided it benefits amateur sports at large.
